Google’s latest core update is stirring excitement and hope among small website owners. Announced in August 2024, the update aims to prioritize content that is genuinely useful and informative, potentially leveling the playing field for smaller, independent sites.
Google announced, “We’ve launched our August 2024 core update to Google Search.” John Mueller of Google added, “This update is aimed at further enhancing the quality of our search results by prioritizing content that users find genuinely useful, while reducing the visibility of content that appears to be created solely for ranking purposes.”
Google March 2024 Core Update Rolling Out: Very Big Core Update
Note: Google confirmed a search ranking bug affecting a huge number of results this morning – so I’d disregard any ranking changes we saw in the past 24-hours. This update will take 4 weeks to roll out anyway…
Key Points About Google’s August 2024 Core Update:
Here’s a concise summary of the key details:
Name: Google August 2024 Broad Core Update
Launch Date: August 15, 2024, around 11 AM ET
Rollout Duration: Approximately four weeks
Focus: Evaluates all types of content
Nature: Not a penalty; it aims to promote and reward high-quality web pages
Scope: A global update affecting all regions and languages
Impact: Targets the usual core update areas, with a focus on helpful content and a particular emphasis on rewarding small and independent publishers
Google Discover: This update affects Google Discover, feature snippets, and other search features
Recovery: If your site is impacted, review and improve your content following Google’s core update guidelines
Future Updates: Google will periodically refresh this algorithm, but future updates may not always be announced, similar to recent unconfirmed updates.
Core Update Documentation Changes
Traffic drops and the self-assessment guidance:
Here is the new version (click to enlarge):
Key Takeaways for Small Site Owners
While the full impact of the update will unfold over the coming weeks, here are some initial takeaways for small site owners:
- Double Down on Quality Content: The emphasis on “genuinely useful” content reinforces the importance of creating high-quality, informative pieces that address user needs.
- Focus on User Experience: Google prioritizes user satisfaction. Ensure your website is easy to navigate, loads quickly, and provides a positive user experience.
- Build Authority: While backlinks are still important, focus on building authority through high-quality content, expert authorship, and engagement.
- Monitor Performance Closely: Use Google Search Console to track your website’s performance before, during, and after the update. This will help you identify any significant changes and take necessary actions.
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